It was Umbelmania during the first weekend of SXSW for Interactive. Austin company Umbel sponsored a big party with hometown heroes, Spoon. They played songs from across their career, including their newest stellar They Want My Soul. It’s hard to imagine it, but they just keep getting better. This was a great way to launch into SXSW, ready for the onslaught of the senses.
Spoon, SXSW 2015, March 13, 2015